[Brekkie]

ITV have had recent form for this, when they shuttered Encore the only way you would know the channel was closing was through the original announcement in November 2017 and the continuity announcements towards the end. 

With CITV they are going all in with ITVX Kids promotion but not making a mention of the channel which really says a lot about how ITV feels about it.

Closures aren't something to brag about really - pushing ITVX Kids is probably the best way to go about it.   Do wonder if scaling it back initially though (such as reverting to the 6pm finish, and perhaps earlier at weekends) would have been better to try and get linear viewers over rather than going from a full channel to nothing.