[Milkshake]

Someone in ITV must have done the numbers and looked at all the figures, and the accountants have come to the conclusion that the rest of majority of its viewers area watching Kids/ CITV programmes on ITVX kids.

Remember a few years ago no one was watch Newsround 4pm Edition ( lets be fair there they had pushed SO FAR back, they know what they were doing) but the iPlayer got the viewers.

The only viewers that are left out are poor people who cant access the ITVX, but ITV don't care because, the advertiser don't care, they can't afford to but all those stuff there trying to flog. So CBBC and pop can have them ....