[KatsKaravan]

"Easily" comes with a cost although I do think there is an opportunity to capitalise on Breakfast finishing early on a Sunday on BBC1 with perhaps a 8-10 slot.  It would be better PR too if they were replacing one PSB offering with another but sadly commercial TV in the UK now is about filling slots as cheaply as possible rather than investing in the hope of making lesser watched slots more profitable.

That's because free to air linear commercial TV is dying on its backside. What's the point in ITV investing to make lesser watched slots more profitable when they'll probably be on a hiding to nothing? No doubt ITV have data, far more detailed than anything you or I know about, telling them a weekend GMB is a non-starter.