[Brekkie]

And even where kids are commenting they're more likely to do so if they disagree with the decision.

Harder to get derailed BARB ratings now but would be interesting to know how the kids channels rate throughout the day and whether after school is still peak viewing time.

Guess this leave Milkshake as the only kids content on the main 5 channels. Surprised C5 never looked to expand that to teatime when ITV and the BBC pulled away but even if they had that would probably have gone again by now. Launching a full time Milkshake channel never got anywhere (indeed the slots on spin off channels soon vanished) but wonder if they might ho down the FAST channel route, though under Viacom the Nick brand will always take priority.