[Neil Jones]

I never quite understood why the children's channels aired during the dayv (or overnight for that mattter). I know home school is a thing but realistically the bulk of the core audience would have been at school - and they aren't going to air those channels in their linear fashion - unless Dennis The Menace and Gnasher is "educational" , which I doubt somehow.

After school okay, but once you get past 10pm its diminishing returns surely? Unless they're doing the "loaded advert" thing in their peak periods and going all night with few (or no) adverts...