30-08-2023, 06:12 PM
(30-08-2023, 02:24 AM)Hybrid Wrote: CITV was like that during 2006-2013 with the Little CITV and Mini CITV blocks. Even after that they still used that same pre-school strategy for another two years albeit unbranded.Even now, they still execute a very similar strategy really - just with CITV and LittleBe now separate, to avoid kids associating one with the other. I believe some research revealed that older kids didn’t like content for young children on “their service” while parents felt more secure with content for young children on a dedicated strand/channel so they could be easily assured it was age-appropriate.
It’s the same reason the BBC separated out CBBC, CBeebies and (arguably) BBC Three. Part of the original BBC Three closure proposals were an extension to CBBC’s broadcasting hours to attract a teen/tween audience but this never really worked as the older part of the demographic wouldn’t watch a “kids channel”. Hence BBC Three being brought back and now attempting to target a slightly younger audience to fill the gap between CBBC and other services.