[LouBlu08]

Can't wait for the news headlines to state that "children are utterly confused about CITV's closure" come Saturday morning.

Personally while I am a bit saddened by the closure, the writing has been on the wall for a while. The channel's been stuck on autopilot for the last 3 years or so, they did nothing for the brand's 40th anniversary, they aired the Queen's funeral while Channel 5 was busy pushing The Emoji Movie, there was no rebrand when every other ITV channel got one last year, add on the closure of the Young Audiences Content Fund, incredibly poor ratings, and a fancy new streaming platform (which is just your old one with a new name and some bells and whistles added), and you have a recipe for a channel that, from a business perspective, has hardly a purpose to exist anymore.
I belive that the new ITV2 kids block has made the closure of the channel less devastating. If they didn't make the content available to watch in one way that isn't internet-dependent, I belive there would be a right to get even more angry
I probably won't shed a tear when it closes (I've hardly watched CITV since 2018 or so, last time I watched it was for some pirate Scooby-Doo movie when I was at a hotel earlier in the year), but this is still a bit of an upset towards many kids, parents, and people who worked on the content airing on the channel.