01-09-2023, 01:00 PM
(01-09-2023, 10:44 AM)CCFG Wrote: Why on earth have they waited until the final day do to this? Surely it's better to direct them to ITVX at least a couple weeks in advance?Also, they’ve done it so quickly as an obvious edit, that there has clearly been no time to splice in a voiceover.
They could have got away with the same voiceover used on ITV 1 and ITV 2 - the woman that says “stream now on ITV X” - generically spliced into every promo, but they could and should have recorded a special “watch mornings on ITV 2, and available now on ITV X Kids” voiceover.
A silent trial is really quite odd.
The ITV 2 slot should use distinct branding as LittleBe does, but I doubt it will. They could even brand it ITV X Kids, rather like how Channel 5 had a 4Seven-style channel called My5 at one point.