01-09-2023, 01:23 PM
We'll see how long the ITVX branding lasts too but the more they seem to be pushing "on ITV1 and ITVX" in their daytime shows now (seemingly no longer worried about STV) the more I think it should have been ITV (rather than C4) where it would make more sense for the main channel and online service to share the same name.
In the shorter term what will be interesting is how much new content gets a linear outing - I suspect if they do it will be months after their debut on ITVX rather than launching alongside them.
In the shorter term what will be interesting is how much new content gets a linear outing - I suspect if they do it will be months after their debut on ITVX rather than launching alongside them.
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