[Brekkie]

It's a shame BARB don't publish the +1 data separately anymore - I know in the early days of C4+1 and then ITV1+1 they would perform as well as the separate digital channels, whilst the likes of E4+1 could add 25% to the audience.

Presumably ITV3 daytime ad rates will increase slightly in anticipation of them finding a wider audience, though as it's an audience already so well served it'll surely bring in less than the harder to reach kids audience, although of course at practically zero cost in comparison to even the shoe string budget CITV was built on.


Do any organisations monitor new kids content in the UK? In Australia they publish it annually, and surprise surprise it showed once the requirement of the FTA commercials to provide kids content (only a couple of years ago with covid used as an excuse) was scrapped the hours fell to practically zero.