01-09-2023, 08:15 PM
A certain irony that 17 years ago we were moaning about kids shows going from a main channel slot to a much less watched dedicated channel and now we're moaning about a dedicated channel being closed and content bring moved to a slot on a much more watched channel.
Latest BARB figures show on average ITV2 has a share of 2.16% compared to 0.12% for CITV, so extrapolating that I suspect kids are already watching ITV2 more anyway. Indeed ITVBe is only at 0.15% so may be next in the firing line. For the record "ITV Non-Linear" (so ITVX) has 0.95% and "STV Non-Linear" at 0.03%.
Latest BARB figures show on average ITV2 has a share of 2.16% compared to 0.12% for CITV, so extrapolating that I suspect kids are already watching ITV2 more anyway. Indeed ITVBe is only at 0.15% so may be next in the firing line. For the record "ITV Non-Linear" (so ITVX) has 0.95% and "STV Non-Linear" at 0.03%.