[Andrew]

Well quite, all consistent with the lack of care, clarity and apathy that exists across TV branding these days. 

I mean if you cared about your brand you definitely would do something to unify it all. 

But there you go. I mean there isn't any ITVX Kids branding at all is there other than a static logo?

Children’s services often don’t carry the branding from the main ‘adult’ services

Most of CITV’s life has had logos that is nothing like the corporate ITV logo of the time