[interestednovice]

I would expect the +1 services to be first to go, then possibly ITVBe being folded back into ITV 2.

Eventually ITV 3 & 4 would be under threat as they do rely on archive content, but I’m sure ITV will still want at least one overspill channel for a while and they are still quite cheap to run for the moment. Perhaps it’s key that they attract an older demographic less likely to use on demand services, so viewership remains relatively high.