03-09-2023, 03:21 PM
Worth noting all their linear channels other than ITV Be and CITV outrate ITVX, though +1 channels is a different argument.
Imagine ITV3 and ITV4 especially cost significantly less too - and remember providing ITVX isn't free to ITV either - there are still transmission costs and even a few thousand watching on a +1 maybe a cheaper way to reach that audience than if they streamed that content instead.
Imagine ITV3 and ITV4 especially cost significantly less too - and remember providing ITVX isn't free to ITV either - there are still transmission costs and even a few thousand watching on a +1 maybe a cheaper way to reach that audience than if they streamed that content instead.