[CCFG]

Baffling when ITVBe only just rates higher than CITV anyway (0.15% share v 0.12%).  So ITVBe+1 will probably have less than half the audience of CITV, ad wise target a market already swell served and tick no PSB or brand value box for ITV at all.

Also when you consider that ITVBe is most likely up for the chop in the next few years, it's quite a bit more baffiling!