04-09-2023, 09:37 AM
(04-09-2023, 09:26 AM)CCFG Wrote: Also when you consider that ITVBe is most likely up for the chop in the next few years, it's quite a bit more baffiling!Not really - they have the capacity now, might as well use it for something. For all we know they are marketing a sell off of the capacity or perhaps have even agreed a future exit point for it.
They clearly already had an ITV Be+1 feed internally and so the cost of putting that to air for most of the day using that vacant capacity is negligible.
(04-09-2023, 09:02 AM)Brekkie Wrote: Baffling when ITVBe only just rates higher than CITV anyway (0.15% share v 0.12%).Not all audiences are equal in revenue terms - but clearly this isn't a move intended to improve their linear reach!
(04-09-2023, 09:02 AM)Brekkie Wrote: So ITVBe+1 will probably have less than half the audience of CITV, ad wise target a market already swell served and tick no PSB or brand value box for ITV at all.The costs of running ITV Be +1 on Freeview are more or less nil (carriage they have and presumably couldn't get rid of yet, feed of ITV Be +1 already exists and doing nothing 23 hours a day).
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