[WillPS]

The last thing I'd like to do is brag, but...

I've just spent 20 mins zooming through some recordings I made of CITV on ITV2 over the last few mornings. Some things I've noted:

[*]The DOG is much smaller than the one which was on the old channel (still is, on satellite). It looks like they've tried to keep it within the footprint of the ITV2 one. It's a slightly weird effort, almost as if they're trying to treat it as a totally separate output, except...
[*]The ITV2 brand is still there on the break bumpers. Curious.
[*]Most of the time they seem to play the same ITVX promo which went out on the CITV channel until last Thursday -  which makes sense. Occasionally however they play a short version, which contains the "CITV is closed" message - which is true but a bit of a clumsy message to play during an identically named and branded strand.
[*]I've seen all the programme trails, which are all exactly as they were on Friday on the channel, with the exception of the Mr Bean one. Has that one been pulled because someone noticed it still has CITV house styled intertitles?
[*]The ITV2 continuity refers generically to 'kids content' rather than CITV (as ITV1 used to). 


I suspect ITV are treading a careful line where they are trying to do enough to convince the regulator they're not completely phoning it in ('we've given it more hours than we're strictly required to, fully branded specifically for the audience' etc) but actually ensuring it'll capture no audience naturally and sack anyone off who finds it. This will then become justification for binning off the requirement altogether in a year or so.

I found myself getting (early) MovieMix/Merit vibes from it, like it was there for all to see but yet not really intended to be seen.