[F4C]

The more I see ITV2’s CITV block, and the seeming lack of promotion for ITVX Kids on ITV’s other channels, the more I feel like ITV don’t actually care about the kids’ stuff on ITVX. 

For me, this seems like ITV saw they could make more money with reruns of Alan Titchmarsh and Ainsley Harriott in the mornings rather than Dave Spud, so they’ve shuttered CITV to make way. ITVX Kids and CITV on ITV2 was just a way to keep Ofcom sweet.