[all new phil]

There doesn’t seem to be much consistency with how the logos are used across different platforms. On Sky they’re all white with no colour, including the radio logos. Sky also has the existing CBBC and CBeebies logos with the new blocks.

It does seem to be one of the misses with Chameleon branding of the channels. One of the reasons the channel logos ended up being boxed after the initial 1997 rebrand was so there was just one logo with a distinct background to use. All you needed was one logo and it worked on a black background, white background etc. 

When you have a logo which sits on a transparent background you need different versions depending on the context and this can then get inconsistent.

But that’s a feature of probably 90+% of logos that exist.

[J102B]

The boxed CBBC/CBeebies style on the Virgin EPG is so much better than then horizontal style IMO. Can barely read parliament in that style

[VMPhil]

If the colour version doesn't work, you can just use a single colour white or black version.

The 1997 logos could be black or white single colour depending on the situation. I don't think there was really a problem with that. The reason they went for the colour boxes is because the channel controllers complained that they didn't have "real logos", comparing it with the Discovery Channel logo (despite that being one of the most ugly channel logos at the time)

[JAS84]

But Discovery did (and still does) have a real logo - ironically, a similar one to BBC One's old logo - it's a globe! They've updated the font a couple of times since then but Discovery's logo still includes a globe.

[Lyric]

twitter.com 

Feels like green.

[fanoftv]

I wonder if the CBBC part will sit at the bottom of the screen in the same way as the other channels or animate with the logo similar to BBC Kids

youtu.be 

(Source: ThatZTGuy’s Other Stuff)

[rick]

I would say it will sit at the bottom on its own, like the other channels.

I wonder if the CBBC logo would look better / be more tolerable if the CBBC part was in the same style as 'Kids' and not just plain text? Or if it would be the worst thing if they just renamed CBBC to BBC Kids?

[JAS84]

Do kids even know what the C stands for nowadays? It's been 26 years since they shortened Children's to just C. BBC Kids is probably a better name now. And works much better with the Chameleon branding as you don't have the ridiculousness of the logo reading BBC CBBC.

[Spencer]

Do kids even know what the C stands for nowadays? It's been 26 years since they shortened Children's to just C. BBC Kids is probably a better name now. And works much better with the Chameleon branding as you don't have the ridiculousness of the logo reading BBC CBBC.

I don’t think it matters if they don’t know what the C stands for. The X in ITVX doesn’t stand for anything to my knowledge, but it still works as a brand.

I’d always assumed they rebranded from Children’s to C to make it sound cooler and less patronising. I think a change to Kids would be a reversal of this.

[LouBlu08]

CBeebies is rebranding later this week, also first look at the animation of the new bugs twitter.com