[all new phil]

There doesn’t seem to be much consistency with how the logos are used across different platforms. On Sky they’re all white with no colour, including the radio logos. Sky also has the existing CBBC and CBeebies logos with the new blocks.

It does seem to be one of the misses with Chameleon branding of the channels. One of the reasons the channel logos ended up being boxed after the initial 1997 rebrand was so there was just one logo with a distinct background to use. All you needed was one logo and it worked on a black background, white background etc. 

When you have a logo which sits on a transparent background you need different versions depending on the context and this can then get inconsistent.

But that’s a feature of probably 90+% of logos that exist.