10-03-2023, 01:44 PM
(10-03-2023, 12:49 PM)JAS84 Wrote: Do kids even know what the C stands for nowadays? It's been 26 years since they shortened Children's to just C. BBC Kids is probably a better name now. And works much better with the Chameleon branding as you don't have the ridiculousness of the logo reading BBC CBBC.I don’t think it matters if they don’t know what the C stands for. The X in ITVX doesn’t stand for anything to my knowledge, but it still works as a brand.
I’d always assumed they rebranded from Children’s to C to make it sound cooler and less patronising. I think a change to Kids would be a reversal of this.