[Allanbuzzy]

Could we see a mid week refresh to CBeebies? Perhaps the new look to air tomorrow? I’m honestly not a fan of the new logo for CBeebies, but it seems to be the way channels are going now. Especially when you look at the likes of Cartoonito, Nick Jr, Disney Junior, Sky Kids.

Nick Jr. and Disney Junior are fair examples of logos turning out to be simpler than the ones that came before it, likewise with Cartoonito, but I really don't see that comparison for Sky Kids. Sure, it deviates from the typical "place Sky Sans [or whatever they call their brand font] in a box" but it works for a kids channel because they are doing something different to stand out. Funnily enough, the usage of "splats" in the logo does kinda feel like a nudge to Nickelodeon a bit.

CBBC's logo demonstrates nothing of the sort, and while there is a minor touch up where Reith is rounded, I hardly see how it's any unique than say, the likes of Cartoon Network or POP. You need a logo to stand out, and it's clear to the BBC that CBBC isn't standing out to their audience anymore, so why go the extra mile with the logo?

CBeebies does still deviate, but I imagine a lot of kids are going to be incapable of accepting change to the logo. At least the bugs are still integral to the branding.