[Ash101]

Overall I think this rebrand is pretty good. The CBeebies elements are really smart & although the old blobs were timeless and certainly not crying out for an update, these new versions just help bring the whole BBC branding together. I love the animation between the BBC block, the blobs and the iPlayer logo.

I'm a bit unsure of the CBBC logo - it just feels a little bit too basic. They've always managed to portray some personality with CBBC logos of years gone by & this just feels like it's lacking. I do think the 2007 era was my favourite because of the smart way the idents made up each of the letters, which did carry on into the 3D branding.

Also I'm not totally sold on the character based ident toppers (is that the word? They're not quite 'the' ident on CBBC but they appear over the top), which just feel a bit pointless saying 'Watch The Next Step on CBBC & iPlayer' when it is literally about to start? Shouldn't they say 'now on CBBC...', I guess I like the idea but just not the wording.

Example here - www.tvhome.co.uk  - from TV Home.