[mixchris]

I'll echo my previous comments, it's too generic. When the 1997 blocks were introduced and every BBC TV & Radio service had the same "look", the thing that was still identifiable in trailers and cross promotions was the channel / service.

Looking at the screen grab above for CBBC, I was expecting to see "THREE" not "CBBC" at the bottom. Earlier, watching CBeebies and they had a trail for new JoJo and Gran Gran and apart from the CA, there was nothing visual to mention CBeebies.

Even when CBBC and CBeebies launched in 2002 and both carried the "bugs" within their branding and used the same template for promos, they still had an identity. Although they still have an identity there's not much separating them from the rest of the BBC template used across their channels.