[Radiounion]

I'll echo my previous comments, it's too generic. When the 1997 blocks were introduced and every BBC TV & Radio service had the same "look", the thing that was still identifiable in trailers and cross promotions was the channel / service.

Looking at the screen grab above for CBBC, I was expecting to see "THREE" not "CBBC" at the  bottom. Earlier, watching CBeebies and they had a trail for new JoJo and Gran Gran and apart from the CA, there was nothing visual to mention CBeebies.

Even when CBBC and CBeebies launched in 2002 and both carried the "bugs" within their branding and used the same template for promos, they still had an identity. Although they still have an identity there's not much separating them from the rest of the BBC template used across their channels.

That's a proper brand identity to you. Something that feels like a family. Of the same blood, but different perspectives to each of them. That's the feel I'm getting from generic rebrands. And I like Chameleon, and what it did to these channels, because it links with the overarching brand identity, but deviates enough to get with the program.

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There seems to be a lot of people slamming the CBBC and CBeebies rebrand especially (on YouTube and Twitter), mainly due to it "not being the same as before" or for the logo being too simple (and corporate).

And they are absolutely right

Well, let me direct you to a quote from Volvo's brand experience system: "Remember that attention, passion, and success is the result of content and deliveries - not of the name and logotype." What they're trying to say is so what if the logo may look too bland. In my eyes, it doesn't look that bland, but I mostly don't care about that, because the brand identity surrounding the channel is so good. Getting used to the brand identity and hoping the kids will actually love it is what I believe will make the difference in the end.