[Blubatt]

CBBC's new look feels like an updated, more kinetic rehash of the 1997 look, which seems to be the consensus. Having not watched CBBC for a long time now, I have to say I would like these idents, if I was a 10 year old again. I really like the colours and the energy they exude, and I really admire how they use the blocks to make the colourful antics occur on screen. I don't see why they didn't keep the old CBBC logo underneath. I think the abstract symbol would have worked better than a wordmark, imo.

The Cbeebies look is gorgeous. Its a great evolution of the blobs, and using three of them to form the BBC logo is fantastic. Once again, I am not in that age range, but if I was 5 again, I would probably be confused by the complete change in style and look. They're well made replacements, but as others have said, children and change are a fickle combination: Too much change at once can be too much. Im not saying that they should have made some transitional idents with the new BBC logo, and the old blobs would completely solve the issue, but it is a sudden change for some.