16-03-2023, 09:12 PM
My take on the rebrands...
CBeebies... Top notch.
It's a shame that the 20 year old branding has been scrapped, especially given it still looked good today as it did then. But the rebrand provides natural progression between the old pres and the current BBC rebrand. And at least the bugs are still there, even if they're looking more cuboid in nature.
CBBC on the other hand? I'm not so sure.
It's professional I'll give you that, but I'm not sure it represents the identity of CBBC as it is now. In part it looks too corporate and grown up with the nonsensical tubes (can we call them that?) providing the blocks aspect. As other people have says, it looks like BBC Two and BBC Three mashed together with a hint of early 00's BBC Choice.
But in other parts they seem a bit too childish for the target ages with the fart sound effects and slightly too young sounding kids shouting CBBC.
And the sweet spot in the middle to hit the typical CBBC viewing age doesn't quite gel for me.
Not least because if you're reading the idents like the main channels, it reads BBC CBBC. Not sure it hits it for me but they do look well made at the very least.
CBeebies... Top notch.
It's a shame that the 20 year old branding has been scrapped, especially given it still looked good today as it did then. But the rebrand provides natural progression between the old pres and the current BBC rebrand. And at least the bugs are still there, even if they're looking more cuboid in nature.
CBBC on the other hand? I'm not so sure.
It's professional I'll give you that, but I'm not sure it represents the identity of CBBC as it is now. In part it looks too corporate and grown up with the nonsensical tubes (can we call them that?) providing the blocks aspect. As other people have says, it looks like BBC Two and BBC Three mashed together with a hint of early 00's BBC Choice.
But in other parts they seem a bit too childish for the target ages with the fart sound effects and slightly too young sounding kids shouting CBBC.
And the sweet spot in the middle to hit the typical CBBC viewing age doesn't quite gel for me.
Not least because if you're reading the idents like the main channels, it reads BBC CBBC. Not sure it hits it for me but they do look well made at the very least.