[Kojak]

Interesting that THREE is still pink in that, and they've used a Dancing With The Stars logo and not Strictly Come Dancing.

I believe that’s because, even though our version came first, DWTS is the brand name that sells well and the SCD name isn’t used outside of the UK.

Exactly. 'Strictly Come Dancing' means nothing to anyone outside the UK (and quite frankly, many people in the UK). 'Dancing with the Stars' is much more descriptive - particularly important to non-English-speaking countries.