[Jon]

I'm a Celebrity Get me out of here: Desert.

It’s not in the Desert though. Maybe Dessert would make sense though!

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Not surprising that they have dropped the all stars from the title as it bigs up contestants too much and it gives the feeling of the show cashing in on the past.

More to the point, I think ‘All Stars’ or more often ‘All Star’ is often used a substitute for celebrity in programme title names. So I think the logic is that the name would suggest to some that the original show doesn’t isn’t ‘All Star’. I think the fact it’s set somewhere that is arguably a lot more impressive visually than the Aussie jungle is also a selling point.