[interestednovice]

perception that the BBC Four audience need to be spoon-fed a linear channel. They are the 'silver surfers', many of whom are more than capable of navigating iPlayer or t'interweb to find their fix of art and nostalgia. Furthermore, you don't need to be that smart to use a Smart TV these days.

True, but equally many have that perception because some of them DO have to be spoon-fed the channel!

They check the listings of a paper Radio Times, because even the EPG is beyond them, and then type the number of the channel they want in. The Radio Times tells them that BBC Four is 9, so they put that in.

That’s how many of that generation watch TV, and the concept of iPlayer is beyond them. Not all of them, but a significant proportion.