[Stuart]

Digital UK, the consortium around managing Freeview and now Freesat, has rebranded and renamed into "Everyone TV".

Digital UK has never really been an identity that the public recognise. Freeview and Freesat are the brands people know and use.  I doubt anyone outside the industry is remotely interested in the over-arching management structure or name.

This sounds similar to when the Orange/T-Mobile operations in the UK merged, called themselves 'Everything, Everywhere', then changed it later to EE because people didn't resonate with the original invention as a meaningful brand.