[DTV]

A lazy response, especially on a presentation format. The BBC seem to put more effort into keeping the visual identity of their radio brands fresh nowadays than they do with TV, and especially news. It's not money jholding them back - it's a lack of creativity, ambition and vision.

Whilst I wasn't expecting change this year considering they've had yet another BBC News "refresh" which kept the tired old dated Lambie Nairn/David Lowe branding it's worth I don't think freshening things up for the next general election is an unreasonable request given it is basically the World Cup of News and each tournament gets it's own identity.

TBH it's not even the case of requiring revolution - the problem with the BBC Election branding since the introduction of the Elexagon and BBC News in general over the last 15 years is there hasn't even even any evolution.

I'm not really sure you can dismiss other's points as 'lazy' when you resort to the same old unelaborated-upon clichés of things being 'tired' and 'dated' - especially as one of those charges is contestable and the other untrue.