[Worzel]

From a branding perspective everything is a right mess. It's basically back to how BBC News presented itself prior to 1999 and also 2008. Although having said that, even then the branding for different audiences was broadly aligned. Whether you're doing a soft launch or not, at least get the visual elements right... it's television after all.

We've now got 15+ year old butchered titles (and they are, the frame jump to allow the Chameleon BBC NEWS to appear being the main issue). It just sums everything up for me that's wrong with in-house branding roll out at BBC News. Although its not new, as they previously butchered the titles in 2013.

Meanwhile on World and now the News channel, you have new breakfillers with animations which don't match the core 'brand' in how its presented. 

You can forgive the studio not being refitted or refreshed. Although to me - the backdrop looks really washed out! But either relaunch the channel and everything that surrounds it at the same time or don't. Limping along with half-baked revamps like this is visually damaging the core brand. Unless of course they're gong to stick with the LN titles for another 10 years?