04-04-2023, 01:42 PM
So it wasn't a dream... the car-crash branding continues today.
We discussed this in my office today. Someone who works with me was involved in the original Channel 5 brand roll out when it launched.
She summed it up quite well - if you haemorrhage back room staff and continually have a culture of cutting corners and papering over cracks, the cracks eventually grow larger and it becomes difficult to find away back and frankly, from a branding perspective, you have to start again.
She did point out that BBC News' brand has been watered down, pretty much from around 2013 when they started to mess about with things.
We discussed this in my office today. Someone who works with me was involved in the original Channel 5 brand roll out when it launched.
She summed it up quite well - if you haemorrhage back room staff and continually have a culture of cutting corners and papering over cracks, the cracks eventually grow larger and it becomes difficult to find away back and frankly, from a branding perspective, you have to start again.
She did point out that BBC News' brand has been watered down, pretty much from around 2013 when they started to mess about with things.