[Imaginativename]

I think some of the commentary here is rather hyperbolic. How many people watch BBC News all day long with the same concentration they would apply to, say, a prime time show? I'm off work and have just put it on in the background while I do some ironing. I think a news channel is different from other types of channel because viewers dip in and out. 

In an age when people can get the news on their phone, when we have new UK news channels starting up (quality of journalism aside), I think it makes total sense for the BBC to focus on what no other UK rival can do - a global take on the news. In my opinion it makes the BBC stand out. We're lucky that our national broadcaster is also a global one.

That said, presentation-wise it looks sloppy at the moment. If they could go to the trouble of modifying the titles and idents, I'm not sure why they couldn't just take the next step and replace them. It's odd to have one symbol on TV and something very different for the app. Plus, the bulletin I have on has the red box at the start and end - thought that had gone?

And the 'across the UK' ad fillers are a bit tokenistic - just got half a report about a bus in Wiltshire between coverage of Trump and NATO. UK headlines would work better in the ad breaks.