[Worzel]

I still don't get why they have several sets of different titles running. I think some of us assumed it was because studio E didn't have the files or templates for the Chameleon-botched ones (studio E's gallery is also missing the new bottom to top wipes between the headlines/still uses the globe wipe and doesn't have the new style presenter-guest box graphics), but that didn't seem to be the case because at 5am in studio C, they were using the old longer boxed titles again.

I'm sure we were told by an insider that the new channel was launching full-time in C from 3rd April leaving E to be refitted at some point? Do we assume that there's been a last minute decision to use 2 studios for the time being - as that would explain why studio E's gallery doesn't seem to be able to 'do' the new elements available in C. Although why no one thought to make everything available in both is a mystery.

The other question is why is the One still coming from E and not B? That's another anomaly that sticks out like a sore thumb and even going to the trouble to 'Chameleon' the old newsroom titles and not take the opportunity to use the shorter versions as-used on the 6 and 10.

Why change the break bumpers to something that actually looks reasonable but doesn't match the legacy branding they still seem to be clinging on to like a child's toy?

Leaving editorial aside, the branding and look is just so, so disjointed. I know some people will say 'no one will notice, it doesn't matter etc', if that's the case - why bring in MLN to rebrand the news twice? Why not still use the 2007 clamshell titles? Why not just sit the presenter in a cupboard with no titles or elements at all? Consistency and looking professional is important. Would ITV or Sky News be outputting hacked titles like this if they had the chance? No. They wouldn't and never have.

It's severely damaging the look of the core brand. Whether a full new look is on the cards or not, the concoction resembling a jumble sale that's currently running really can't continue. They need to have a bit of a rethink and pretty quickly.