[Kojak]

Leaving editorial aside, the branding and look is just so, so disjointed. I know some people will say 'no one will notice, it doesn't matter etc', if that's the case - why bring in MLN to rebrand the news twice? Why not still use the 2007 titles ones? Why not just sit the presenter in a cupboard with no titles or elements at all? Consistency and looking professional is important. Would ITV or Sky News be outputting hacked titles like this if they had the chance? No. They wouldn't and never have.

It's severely damaging the look of brand. Whether a full new look is on the cards or not, the current concoction that's currently running really can't continue. They need to have a bit of a rethink and pretty quickly.

I wish they did still use the 2007 titles! I always thought they were much slicker than what replaced them. Sadly, I’m not convinced there will be a rethink, at least in the short term. There should be - I totally agree with you - but branding does seem to be something of an afterthought chez BBC these days. Look at how BBC Two kept using those 90s idents with the box slapped on in the corner - not to mention those ghastly end boards - for much of last decade.