[Robinho02]

As a UK viewer, I wish they hadn’t bothered trying with this ‘merged’ channel to be honest. It just does not work.

Keep BBC World News for international viewers. If they don’t have the budget for a full UK news channel then focus on live and on demand content on iPlayer and BBC One/Two when required.

This horrible nasty mish-mash serves no one well. What’s BBC World News’s target audience? Wealthy, golf playing businessmen in their hotel rooms? (I mention the ‘golf playing’ because they had an ad for the BBC Sport Golf website in a clip posted here).

I’m afraid it’s all just so alienating to UK license fee payers. It reinforces the belief that the BBC is for the wealthy metropolitan elite. It does more harm than good. And that’s before you focus on the presentation mess.

It feels really sad frankly.