[itsrobert]

Why can’t London do short sharp clean toth sequences like these three from Washington?

I say ditch the thunderclaps at every headline as they’re now just restarting the bed are they not? I prefer if they just let the bed play out.

Shame the titles are mess but these short sharp toths are perfect, nicer headline transition too.

youtu.be 

The thunderclaps never used to be at every headline - that was only a thing from (I think) 2008 onwards. I agree, it sounds terrible when they restart the headline bed. Get rid. Short sharp headlines are better (speaking of, I thought the plan was no headlines?).

Only on News 24 - from when they were introduced by David Lowe in 1999, News 24 just had one thunderclap at the start but nothing in between the headlines until, like you say, the 2008 rebrand. BBC World, on the other hand, always had thunderclaps between headlines after the 2000 rebrand, but these were fixed as they were mixed into the headline bed. Eventually, I think World dropped them between headlines at some point after the 2008 rebrand but I can't remember when exactly.

The restarting of the headline bed after each headline actually came from the BBC1 National News. Between 1999 and 2004 they had been - like World - mixed into the music. But, with the introduction of SpotOn in 2004, they started lengthening the headlines and chose to restart the bed after each headline.