[DTV]

I agree with you on this one. Like you I'm a world viewer in Europe, and I expect British news to be covered by BBC News.

European viewers are much more interested in news from the UK, than let's say specialty programs like Focus on Africa.

Many times CNN International (London team) has proven better at covering UK news than BBC World News.
At times it felt as if World has ashamed of the 'British' in BBC and tried to cover it up.

Or it could be that in the nearly 32 years the BBC have run a 24-hour international news channel, they've in fact learned which stories their global audiences are interested in. Of course, this does have to shift slightly now they're also broadcasting to the UK for most of the day, but it's important that they still stay on the right side of the dividing line between 'covering major UK news' and 'being dominated by UK news', as it was during the interim period. The real issue is the sort of non-breaking second-tier UK story, though even then there are solutions that can allow them to be covered in a way that isn't unduly alienating to the international viewer.

I'm also not at all sure they've ever tried to 'cover up' the fact they're British - often making copious references to the fact they're broadcasting from London and even having an idealised London skyline as the backdrop to their bulletins for the best part of the last decade. They've also hardly been reluctant to cover major UK news on BBC World News - the average news programme was about 10-15% UK news, with sport and feature programmes often having an even higher proportion of UK stories.