09-04-2023, 01:19 PM
(08-04-2023, 10:55 PM)Reith85 Wrote:(08-04-2023, 10:31 PM)Worzel Wrote: So we should be expecting new titles soon.
If the roll out is anything like its been managed already, I wonder if we'll end up with new titles but the old music, only for new music to appear 2 months later?
I know the BBC is a huge organisation but I honestly don't understand how ill co-ordinated this roll-out has been over the last 6 days. It's akin to those in charge being asleep at the wheel. At times, you wonder if they actually remember they're producing news for a visual medium here.
I agree though - ABC News down here in Australia managed to pull a full reset and rebrand everything overnight back in 2017
from this:
www.youtube.com
to this:
www.youtube.com
Don't get me wrong, I do appreciate how big BBC News is, and their financial issues - and I know it's a bigger kettle of fish with the merging of WN, and the domestic NC , but for a smaller organization like the ABC to pull of a much more smooth rebrand, with consistency from the get go, it's honestly a shame the BBC couldn't do the same thing.
They've had almost 2 years since the introduction of Chameleon to pull a full rebrand off...