18-04-2023, 07:34 PM
I don't hate the new Nicky Campbell visualisation, but I don't like it either.
They need to rethink the programme end. Having the countdown music under Nicky doesn't work. They could try using the music that's usually used approaching 56 past approaching the weather, and either cut from that straight to the next studio for the top of the hour - or even better, end the programme at 58 past, run a trail, then countdown to the top. For radio they could run a trail then have their usual music to the top of the hour while the next programme trails ahead.
If they apply the visualisation to other 5 live shows, I think it has the potential to work very nicely. The tech seems to work, and the new studio looks great. Nicky has shown that visualised radio can work well if the presenter addresses the camera rather than staring at their screen. This will need thinking about if they try to visualise more scripted radio news programming, as presumably there's no prompter on the presenter camera.
If they could run TV packages but crafted to work for radio as well, and have all their guests visualised like they've been doing for Campbell, there's no reason that something like 5 live Drive or PM couldn't work well on TV.
Even better, a new programme (maybe one hour long) which is a long interview with a key figure where the public can put questions to them, would work very well.
They need to rethink the programme end. Having the countdown music under Nicky doesn't work. They could try using the music that's usually used approaching 56 past approaching the weather, and either cut from that straight to the next studio for the top of the hour - or even better, end the programme at 58 past, run a trail, then countdown to the top. For radio they could run a trail then have their usual music to the top of the hour while the next programme trails ahead.
If they apply the visualisation to other 5 live shows, I think it has the potential to work very nicely. The tech seems to work, and the new studio looks great. Nicky has shown that visualised radio can work well if the presenter addresses the camera rather than staring at their screen. This will need thinking about if they try to visualise more scripted radio news programming, as presumably there's no prompter on the presenter camera.
If they could run TV packages but crafted to work for radio as well, and have all their guests visualised like they've been doing for Campbell, there's no reason that something like 5 live Drive or PM couldn't work well on TV.
Even better, a new programme (maybe one hour long) which is a long interview with a key figure where the public can put questions to them, would work very well.