04-05-2023, 03:23 PM
(04-05-2023, 02:57 PM)cando Wrote:Pretty sure every news channel makes a loss, Sky News certainly does but is still bankrolled by the company to this day.(04-05-2023, 02:40 PM)Worzel Wrote: BBC News could learn a few things from what ITN did with the first incarnation of their news channel. It was run on a shoestring budget and staffing but I always thought it punched well above its weight on air.So good it closed down and was a massive loss maker and sacked numerous on the eve of Christmas
Short sharp headlines, and into the top story within 30 seconds! The branding was also very good and has actually aged quite well.
Granted the presentation side of the channel was quite lifeless (no standing pres/very few studio guest contributions until the initial 2002 and then 2005 ITV News rebrand) but as a basic news wheel service, it was delivered very well. Watching the BBC News channel these days, its basically static camera/presenter at desk shots with little creativity in how studio C is utilised.
ITN also proved you can put out a reasonable product with consistent branding that doesn't look butchered.
youtu.be
The channel's main problem was that it couldn't complete in a congested market alongside the BBC and Sky. It was also a victim of cuts across the board.