[Worzel]

“BBC News News Now with Maryam Moshiri”

I just feel this is just naming things from naming sake. At least with Afternoon Live etc the presentation and programme was actually distinguishable. This also disjoints and dilutes the brand even more on screen in terms of identity.

If you're going to do this sort of thing at least go to the effort of putting some branding on the OTS screens and catwalk at the TOTH. There's also no show slug on the black bar above the ticker.

The whole BBC News look is a complete shambles at the moment and is experiencing something of an identity crisis. For example, Reith Serif continues on the lower thirds, a font which has now been largely dropped from most title sequences, butchered 15 year old LN titles which are *still* being tinkered with and now these new programme titles. 

Visually, I feel they need to completely wipe the slate clean and start with something fresh, reusing and rehashing elements of previous looks, often done badly, old music, with new elements put in has led to what we now see on screen. It all just feels 'gaffer tape taping over the cracks'.

To me it seems no one is overseeing the 'look' of the channel. Journalism wise, you can't fault the reporting, but branding wise - its an abomination.