[DTV]

I was trying to think of whether there has been a precedent for today's new programme launches, and there is some, though not that that excuses what we've seen today. In terms of lack of individuality, the various 1995-97 programmes are all I could think of - all the branded news programmes then shared the same basic titles and music, though (largely) with their own title cards.

But BBC World's 'efforts' during the mid-clamshell-era are probably the most comparable - BBC News Extra didn't even get its own titles (using an outdated version of the standard ones) and, new format aside, World News Today's first two looks (of the four they used in their first two years) did largely consist of the words WORLD NEWS TODAY slapped on top of the standard BBC News titles. So, they do have form in certain respects.

And to be honest, that was the ugliest version of Impact

I really disagree here - Impact's third set of titles are by far the nicest - back when the BBC could do dynamic flat design well. The 2013 ones, with their plasticky globes that span and moved way too slow for the music was, in my view, the worst of Impact's three looks.