[Andrew]

I've been a regular view of BBC News output for over 25 years - and a TV Pres fan for the same length of time - and this is honestly the worst BBC News 'rebrand' I have ever seen. Never have I experienced an example of them updating titles without also refreshing the music - certainly not for the 'main' output. Granted, the iconic WBR theme survived for many years through various title designs as did others like Dateline London. But this is the first time I can remember main branding receiving the same treatment. I wouldn't have minded had the new designs been outstanding, but these are beyond piss poor. BBC News doesn't have a brand anymore - it's a mish mash of years of half-hearted tweaks.

What makes me laugh is that some people are excusing this because of a lack of funding. However, you only have to look at what ITN has achieved - and continues to achieve - across its output on a shoestring budget and that argument doesn't hold up I'm afraid.

What’s bizarre is that there must be 100s of variants of the BBC News theme kicking around now that have been used for various programmes over the years, so why not reuse one of those

Using the same theme with different cheap visuals makes it look like a tin pot operation that can only afford one piece of music. It’s the sort of thing one of the Local TV channels would have done.