[Brekkie]

It feels like virtually every change at BBC News since the move to NBH has had a whiff of temporaryness about them - always one or two elements changes in advance of something else expected to change a bit further down the line.    Maybe it was expectation rather than reality but even think when the NBH studios launched there was the feeling the continued use of the (amended) Lambie Nairn globe was ony until a new graphics package was ready.    We just didn't know that would be another 11 years or more.

I feel out of the loop. I was under the impression the botched looking red box that was applied to the 2008 titles last year was a stopgap preceding a comprehensive rebrand?

Baffled to see the 2008 Globe clumsily re-edited again with the Reith brand style and animations. 

Stretches credulity this is anything other than a temporary solution?

Exactly.   What is annoying is there is an actually pretty decent adaptation of the globe used as a sting as part of this look with it centred within the BBC NEWS logo.   It's short, but looks slick and professional, unlike any of the branding we've seen today and indeed the edit of the main titles.    If they'd fleshed that out to be part of the main title sequence, even if that means three pips instead of however many we get now then it likely would have worked fine.

I also thought they were supposed to be tidying up the headline sequences - they still seem pretty lengthy.

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And to be honest, that was the ugliest version of Impact and by that stage all the shows suffered from a samey rundown and format, not to mention revolting in house backdrop. 

I get money is tight but this is bleak stuff. Should have never gone to air. What’s the point of even having a creative director?

I really liked that Impact look, the intro had lots of detail, culminating with Yalda's face appearing. The music and effects were perfectly synced with graphics, studio wide shot/side shot transition. An actual effort was put in by creative people to achieve that.

As for Global, I prefer the original, more dramatic theme/open.

www.youtube.com 

The effort put into that is what you expect from a global news organisation - looks and sounds great, with a theme that is clearly unique yet also clearly BBC News.   Even the brief graphic at the beginning promoting Global as coming up looks a thousand times better than anything that made it to screen today.