[Kojak]

There definitely needs to be a major, major revamp as soon as funds allow. As DTV so rightly pointed out, we are in a proper Trigger’s broom situation vis-a-vis BBC News branding.

I do think the red and the beeps must stay in any rebrand - they have become so iconic and so closely associated with BBC News that ditching them would be akin to McDonald’s ditching the Golden Arches, or the IOC doing away with the coloured rings.

That doesn’t mean, however, that the BBC shouldn’t evolve their brand - they should! Even iconic brands like the aforementioned are updated from time to time. A perfect example of this is Pepsi, which has used the red, white and blue circle as its logo for over 80 years, but has continually refreshed it over that time. The basic brand is always there, but it’s updated to keep with the times.

I actually think the dotted globe used for BBC Verify could form a really good basis for a rebrand. You could even adapt it for the different broadcast centres - have it animate from the UK/USA/Singapore, depending on where that particular bulletin is coming from. Have some different backgrounds/colour variations for different times of day (thinking more for network bulletins here). There’s a rebrand idea right there - can I have my fee, please?