25-05-2023, 04:18 AM
It's becoming increasingly clear that the new BBC News design language will need no lengthy branding guidelines, because it can be comprehensively, and almost completely, detailed in just three words:
[*]Red
[*]Circles
[*]Reith
You can use any shade of red. Circles of absolutely any kind -- maximum inconsistency is encouraged, along with the most basic and generic of animations that look like they're introducing a 90-second YouTube video. Slap a BBC logo on it with a sprinkling of Reith titling. There is -- quite literally -- no more detail, no more thought or consideration, nothing more to it than that.
Those three things are the only loose and feeble threads that now hold together the new brand identity of BBC News.
How pitiful. What a stunning failure of creativity, imagination, and brand management, for such a globally significant brand.
I can't wait to see how shoddy the new Breakfast titles look.
But wait... red, and circles. Hmmm. Now, what does that remind me of...? 🧐
ibb.co
[*]Red
[*]Circles
[*]Reith
You can use any shade of red. Circles of absolutely any kind -- maximum inconsistency is encouraged, along with the most basic and generic of animations that look like they're introducing a 90-second YouTube video. Slap a BBC logo on it with a sprinkling of Reith titling. There is -- quite literally -- no more detail, no more thought or consideration, nothing more to it than that.
Those three things are the only loose and feeble threads that now hold together the new brand identity of BBC News.
How pitiful. What a stunning failure of creativity, imagination, and brand management, for such a globally significant brand.
I can't wait to see how shoddy the new Breakfast titles look.
But wait... red, and circles. Hmmm. Now, what does that remind me of...? 🧐
ibb.co