[batavia]

As an ardent follower of the BBC's domestic and international news channels since the inception of BBC World Service Television, I have borne witness to their impressive evolution over the years. Recent events, such as the pandemic and subsequent cutbacks, have necessitated significant changes in broadcasting strategies, and the merger of the two channels seemed both inevitable and promising. I envisioned this union as a rejuvenation, an opportunity for domestic viewers to benefit from the global reach and exceptional expertise of BBC News and for international viewers to experience a blend of BBC World News' profitability and the centrality of the domestic News Channel within BBC News.

However, what we currently face is a cyclical repetition of modest broadcasts, inconsistent presentation that, at its worst, feels inexpensive, and an unfortunate disregard for some of the most presenters and journalists in the industry. The editorial decisions have been unfulfilling to both the domestic and international audiences. The question now is, what course should the channel adopt moving forward?

Let's consider the editorial choices. The new channel's focus on UK-centric news, such as issues like Philip Schofield, appears incongruous when juxtaposed with matters of true international importance, such as the situation in Sudan. The channel should prioritize globally relevant stories. After all, domestic viewers already have an array of programs directly catering to them: Breakfast, News at 1 / 6 / 10, Newsnight, Politics Live, and more.

Additionally, simulcasting BBC One and Two output on the domestic feed is unnecessary since it's already available on the BBC's two most viewed channels, and sign-language support can be provided via iPlayer.

Now, coming to the channel's unique selling point. The BBC has the opportunity to offer something truly unique to UK viewers - a blend of top-tier international broadcast journalism, enriched by the best of UK journalistic traditions and talent, something they can't find on Sky News, GB News, or TalkTV. It could also present international viewers with a 24/7 rolling news channel embodying the ethos and standards of public service broadcasting, a distinct feature they can't find elsewhere.

On the topic of presentation, an aspect we all share a profound interest in here on Pres Cafe, there's a pressing need for investment. The channel should develop engaging title sequences, consistent color schemes and designs, memorable music and sonic designs, vibrant graphics, and state-of-the-art studios to truly set the tone of this new entity. The design needs to be dynamic, appealing to a diverse audience, and reflective of the channel's global focus. This amalgamation of elements should create a harmonious package, instantly recognizable and resonating with the channel's identity - a feat that the BBC has previously achieved with its news channels, courtesy of its unmatched creative talents.

In conclusion, it is high time for the channel to reclaim its glory, by reinvigorating itself and offering its viewers an unparalleled news broadcasting experience.